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Performance Marketing Manager



Marketing & Communications
Posted on Saturday, April 20, 2024

Level 4

Salary band £42,000- £60,000

8% bonus (annual & discretionary & performance based)

Hybrid working - 2/3 days per week in our London office

Automata is building a world-class company to disrupt the life science industry and empower scientists by making automation a reality for every lab.

We work with labs across the world to understand their specific workflows and needs and develop personalised solutions that range from diagnostic, and drug discovery to synthetic biology. Our LINQ platform allows us to simplify everyday automation tasks, while supporting more advanced paths for specialised workflows, in a fast, flexible, and cost-efficient way.

We are looking for a Performance Marketing Manager whose mission is to deliver data-driven marketing initiatives to maximise ROI and achieve specific performance goals.

Why is this role important at Automata?

This role will help the team deliver best-in-class performance campaigns to drive customer acquisition, increase conversion rates, and maximise marketing efficiency

You will be responsible for:

  • Day-to-day management of performance channels e.g. Google Ads and LinkedIn

  • Development, implementation and optimisation campaigns on Google Ad, Bing, LinkedIn and other paid media platforms

  • Continuous monitoring of campaign performance, adjusting bid strategies to ensure targets are met

  • Conduct A/B testing to identify new opportunities and improve results

  • Collaborate with cross-functional teams, including content, design, and product, to create cohesive and effective ad campaigns

  • Analyze data and provide regular updates on campaign performance, insights, and recommendations for improvement

  • Conduct thorough keyword research and landing page optimisation to improve ad performance

  • Set up and ensure correct tracking in PPC of conversion tags and behaviour

  • Report regularly on campaign and channel performance, which will also feed into monthly and quarterly reports

What it takes:

  • Experience in a similar role, preferably working with a B2B Enterprise selling motion

  • Experience with HubSpot, Salesforce and Google Analytics

  • Strong problem solver with excellent attention to detail and copywriting skills

  • Advanced proficiency in Google Ads, including PPC, SEO, social media, and other digital channels such as GDN and YouTube

  • Advanced proficiency in LinkedIn Campaigns Manager

  • Excellent analytical skills and the ability to leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations

Nice to haves:

  • Ability to leverage AI in marketing

  • Experience in life sciences

  • Knowledge of both EMEA and US markets

What gets us excited?

We’re passionate about the future of Technology and Automation and our growing success is built upon like minded individuals who share our passion.

This role is instrumental in driving Automata's growth through meticulous campaign management, data application and innovation. You will be part of a growing global marketing team and contribute to the growth and success of the business.

If this sounds like a good fit and has tick the right boxes, you will love having the opportunity to build something that immediately adds value.